KlaviyovsMailchimp
Klaviyo and Mailchimp pricing and features, side by side, on verified data (2026).
Klaviyo
Klaviyo stands out as an e-commerce-centric platform with powerful automation, A/B testing, and strong integrations (Shopify, Woo). However, it lacks an explicit commitment to 100% EU hosting/GDPR compliance, and French market support is limited to resources, not comprehensive human support.
| Plan | Contacts | /mo | /yr |
|---|---|---|---|
| FreeFree plan | 250 | $0 | — |
| 500 | $20 | $240 | |
| SMS | 500 | $20 | $240 |
Depending on monthly vs annual billing, the price may vary — see the vendor’s site.
Pricing verified on
Mailchimp
Mailchimp remains a robust all-in-one solution, suitable for beginners and broad audience management. For the French market and GDPR (especially EU hosting), it lacks guarantees compared to Brevo, Mailjet, or Sarbacane, which are more locally compliant.
| Plan | Contacts | /mo | /yr |
|---|---|---|---|
| FreeFree plan | 250 | $0 | — |
| Essentials | 500 | $13 | — |
| Standard | 500 | $20 | — |
| Premium | 10000+ | $350 | — |
Depending on monthly vs annual billing, the price may vary — see the vendor’s site.
Pricing verified on
Comparison table
| Feature | Klaviyo | Mailchimp |
|---|---|---|
| A/B testing | — | ✓ |
| API | — | ✓ |
| Visual automation | — | ✓ |
| Deliverability | — | ✓ |
| AI email editor | — | ✓ |
| Forms & pop-ups | — | ✓ |
| E-commerce integrations | — | ✓ |
| Landing pages | — | ✓ |
| Contact/send limits | — | ✓ (limité suivant offre) |
| Free plan | — | ✓ |
| GDPR & EU servers | — | ✗ Serveurs US |
| Segmentation | — | ✓ |
| SMS marketing | — | ✓ |
| French support | — | Partiel (support EN majoritaire) |
Ranking based on verified data (up-to-date pricing, tested features) and our methodology.